Surf The Pulp is a concept product created to explore and experiment within the D2C (Direct-to-Consumer) FMCG market space.

 This ongoing project allows us to dive into product design, branding, and motion strategies tailored specifically for fast-moving consumer goods, helping us innovate around consumer engagement and visual storytelling.

As with all concept projects, Surf The Pulp is continuously evolving to reflect new ideas and trends in the D2C and FMCG sectors.