For Hajmola, we created a colorful and culturally rich video to celebrate Makar Sankranti and showcase the incredible food diversity across India.

The concept highlighted how different regions celebrate Makar Sankranti, each with their unique traditional foods—and how, after indulging in all that deliciousness, Hajmola is the go-to for easy digestion.

We brought this to life through rich, regionally inspired illustrations, capturing India’s vibrant cultures, festivals, and food traditions. Paired with simple yet effective animations, the video was both informative and promotional, striking the right balance between storytelling and brand messaging.

It was an absolute joy to work with such a fun and iconic brand—combining cultural insight with creative execution to deliver something meaningful and memorable.